Small businesses make the biggest mistake investing a ton of money immediately into their web experiences. While a solid web experience is wonderful and good for customers, you are better off creating a more simple instance of your web experience at first and take the rest of the monies available for investment to invest into marketing your website. Web traffic is critical here if you are going to invest into long-term web strategy and/or pay for keywords from Google (Adwords).
Small businesses at times unfortunately fall trap thinking they must shell out fortunes for their initial website. Restaurants, salons, legal offices, medical clinics, and other small businesses in the community can be successful and run just fine on a simple WIX content management system (CMS). The key is finding the right talent who understands WIX and who has an eye for marketing to get you started on your web journey.
Some of the greatest benefits in investing simple and small for your business website include:
Cost-Effectiveness:
Lower Initial Costs: A simple website often costs less to design, develop, and maintain compared to more complex, expensive websites.
Affordable Hosting: Simple websites typically have lower hosting fees, saving money on monthly or annual expenses. WIX has a great platform to host your website as well.
Quick Setup and Deployment:
Faster Launch: With fewer features and simpler design, a basic website can be up and running much faster, allowing your business to establish an online presence quickly. In many cases for small businesses, you do not need 100 web pages to launch.
Ease of Updates: Simple websites are easier to update and manage, meaning you can keep content current without significant time or expense. After you get an initial website up and going with a creator, you’ll be able to make quick edits within minutes without having to pay expensive developer fees.
Improved User Experience:
Ease of Navigation: A clean, straightforward design enhances user experience by making it easier for visitors to find the information they need. For small businesses, a simple website is the best option to get users or web visitors informed of the products or services you are offering.
Faster Load Times: Simpler websites often load faster, which can improve user satisfaction and reduce bounce rates.
Focus on Essential Content:
Clear Messaging: With fewer distractions, the core message and call-to-action of your business are more prominent and effective.
Potentially Better Conversion Rates: A focused, streamlined website can guide visitors more directly towards desired actions, such as making a purchase or contacting your business. Simple is better for small businesses.
Mobile Friendliness:
Responsive Design: Simpler websites are easier to make mobile-friendly, ensuring a good user experience across all devices.
SEO Benefits: Mobile-friendly websites are favored by search engines, potentially improving your site’s ranking. The key with SEO is to always drive traffic from your organic growth channels including primarily social media.
These are just some of the great benefits of having a simple business website for your small business. You will want to identify talent who can help you get started on your web journey at the initial stage. Afterwards, you'll be well on your way post launch to modify and make changes to your jargon and other aspects such as images on your website.
Let Poeink Help You With Your Simple Small Business Website
